Nov 15, 2008
Redefining Online Video Measurement
Tania Yuki, Senior Product Manager,comScore addresses NewTeeVeeLive 2008 on how the hybridization of panel, site, tag and beacon metrics is improving the impact, accountability, and insight of online video measurement, "brain-spraying awesome quality". She predicts that User-Generated Content will gain in acceptability and valuation as a result of these methodological advances. This will help to drive monetization for independent content creators.
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2 comments:
I don't know if I will ever love measurement, but I agree that we need to think about it.
Is there a quick cheat sheet that we can look at :)
If there was a quick cheat sheet, it would probably be so dirty that we couldn't bear to look at it, much less touch it.
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